This is Matty & my D&AD design entry for 2008, Burst Sanitary Protection brief. The brief required a packaging design for women's sanitary hygiene products which could be purchased by men. We decided to target the minoritymale audience as we knew the competition to deal with sanitary protection for women would be extremely difficult and us being men, we had very little knowledge or experience when engaging with womens sanitary protection.
We chose to go for a strong concept, in hope that that would be enough to catch the judges attention. Our packaging proposed to include all types of sanitary protection for women, literally every type of tampon/ towel size possible, to suit the needs of the female that the man would be purchasing for. He would literaly have the simple task of whisking through the isle, grabbing the manly looking box and then having to casually stroll up to the nearest pay point.
We find out the results in June. Fingers X'd.
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