Matsuya Ginza Renewal

Japanese Ad Agency, MGR have a really nice style when it comes to type and layout. I really like their clean cut, non gender specific, modernist, minimlaist approach to design solutions. It's very Japanese, very modern and because I can't read Japanese, the characters look more like graphic pieces to me. Which in turn is really interesting as I am aware that Japan also think of Western language as being very Graphic looking.