Wednesday 28 May 2008

Orange - Romania

This is Wieden & Kennedy's campaign for Orange Mobile in Romania. Its very simple and utlises some really interesting photography. I like the tone of the photography, it is very much less saturated so that the orange stands out more. Again, Orange are using Helvetica Light (or a similar typeface) in their design which always looks comfortable.







Friday 23 May 2008

Nike Ad...



I'm sure this is the talk of the town.

Guy Richie directed, every school boy's day dream has come true in the form of a Nike ad. I saw this during the half time break between liverpool and chelsea during the Champions league semi's 08. I think it was the first time it was aired on television, absolutely blew my mind. Perfect advert for football!!! Thumbs up.

Tuesday 20 May 2008

Sebastian Lemm

Type installation by Sebastian Lemm

Interesting use of type, using photography and creating a 3D installation. Rarely do you see type installations, I really like the choice of a sans serif and the style of photography. Its kind of creepy yet attractive.







Sunday 18 May 2008

Black Sabbath



Youworkforthem.com

Designed this wicked typeface, possibly the thickest Serif font I have ever seen. The kerning is minimal, each letter takes up so much space, there is practically no space between them which makes them look so squashed, yet comfortable. It is definately a display font, therefore not used for anything other than titling, certainly not for body copy. I can see it being used for promotion work, and is readily purchasable via the website (where you can also purchase a range of printed goods and typeface's amongst other things).

grafik magazine

grafik magazine.co.uk

for as long as i've been at LCAD, ive visited the Grafik website and its been almost 2 years now and they're still quoting that a new website is "coming soon"... however I still like the static logo they have.


Nice type.

Matthew Carter

Type Designer

Responsible for Verdana and the making of Arial for Microsoft (The poor-mans Helvetica).

 The most important type designer living today... still living today, i think.


Saturday 17 May 2008

Neubau Berlin

Check out Neubau Berlin.com

They've just released a new fontface, but more admirably the website is awesome. I can't post anything on buzzit or put any images on here because it is flash based. but the layout, the use of colours, the grid is awesome. 

Friday 16 May 2008

My D&AD entry



This is Matty & my D&AD design entry for 2008, Burst Sanitary Protection brief. The brief required a packaging design for women's sanitary hygiene products which could be purchased by men. We decided to target the minoritymale audience as we knew the competition to deal with sanitary protection for women would be extremely difficult and us being men, we had very little knowledge or experience when engaging with womens sanitary protection.

We chose to go for a strong concept, in hope that that would be enough to catch the judges attention. Our packaging proposed to include all types of sanitary protection for women, literally every type of tampon/ towel size possible, to suit the needs of the female that the man would be purchasing for. He would literaly have the simple task of whisking through the isle, grabbing the manly looking box and then having to casually stroll up to the nearest pay point.

We find out the results in June. Fingers X'd.

Wednesday 14 May 2008

Felici Varini



I'm sure everyone is talking about this, being that its been in Creative review but I think its genius. An artist with a graphic touch (well, the weight of line seems graphic to me!) his work can only be seen from one focal point, from any other it just seems like a mess. I think the idea of having something only being visible from one focal point can be useful for a design solution in the future... we'll see.



Sunday 11 May 2008

Matsuya Ginza Renewal

Japanese Ad Agency, MGR have a really nice style when it comes to type and layout. I really like their clean cut, non gender specific, modernist, minimlaist approach to design solutions. It's very Japanese, very modern and because I can't read Japanese, the characters look more like graphic pieces to me. Which in turn is really interesting as I am aware that Japan also think of Western language as being very Graphic looking.











Monday 5 May 2008

Siggi Oddsson - Sysselmannen







Siggi Oddsson has some very interesting type solutions, I really favor his style, its fresh, contemporary and interesting. He seems to enjoy designing type which would be used for the top level of hierarchy as opposed to body copy font. Truly ambitious and inventive.