Pius Walker
Copywriter
Pius Walker
Photographer
Federico Naef
Creative Director
Pius Walker
Designer
Marianne Friedli
Advertising Agency
walker
Marketing Manager
Daniel Meienberger
I'm really impressed with this campaign by Walker, it takes a very very obvious idea yet through the means of photography and placement has become a very effective and moving campaign. It directs towards photography based which is a keen interest of mine, aswell as the touch of contraversial "in your face" political stance. It's very left wing, like an angry protest on a poster. The choice of slightly desaturated colours, bringing out the black gives them a darker feel, of something serious. Alot of contemporary photographers seem to be playing around with this technique. A bit like the current anti smoking poster campaigns, one in particular of the man with the tight chest with an imprint of his belt around his torso, mimicing a heart attack from heart disease. Anyway, here's an example...
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