BBH did the promo work for KFC a few months back, and this was their genius solution. The use of the KFC red, and the iconic food types that reinforce KFC tradition, the corn on the cob, the burger and chicken drum stick through hand/finger prints is genius. The strap-line "finger lickin' good"... again reinforces the brand. A great Ad campaign by a great Ad Agency. Simplicity prevails again!